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Mauricio Pochettino isn't messing with a good thing.
The United States coach at the 2026 FIFA World Cup continues to wear the same shirt on the sideline, and he doesn't seem intent on changing.
It may look like a relatively plain button-down shirt, but it's not cheap.
And during the World Cup, it's doing crazy sales numbers.
MORE: Singing Hey Jude as Bellingham sets epic World Cup record
What is Mauricio Pochettino's shirt? How much does it cost?
That's a Hugo Boss shirt.
According to Morning Brew, it costs $499.
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How to buy Mauricio Pochettino's sideline shirt
Technically, you can just go to the Hugo Boss sales page and buy one.
The problem is that they sold out "within days" of the first U.S. game, according to Morning Brew.
According to Front Office Sports, sales have numbered in the hundreds of thousands of dollars for this shirt.
Someone should ask Pochettino more questions about the shirt, because it's not clear exactly why this is his go-to look for the tournament.
But if the U.S. keeps winning, the shirt is going to keep selling, that's for sure.
More FIFA World Cup news:
- USA, England can meet on the biggest World Cup stage
- Why Norway brought 600 pounds of salmon to the World Cup
- An on-brand finish to Neymar's Brazil career
- With Messi, history and magic go hand in hand
- Jordan Henderson got injured celebrating England's win over Mexico
Billy Heyen
Billy Heyen is a freelance writer with The Sporting News. He is a 2019 graduate of Syracuse University who spent his senior year following Jim Boeheim's basketball team around the country. His reporting work has also included extensive high school sports coverage at the Sandusky Register and Rochester Democrat & Chronicle. Adventures in sports writing have also led to in-person coverage of the Buffalo Sabres, Cleveland Guardians, U.S. men's national soccer team and a variety of minor league baseball stories. When people ask if he's seen a movie, the answer is usually "No, I was probably watching sports." Even away from sports, his main hobby is running (much slower than any athlete in these pages).
Source: Sporting News
