The richest live sports slate this market has ever seen is arriving at exactly the moment buyers have more evidence than ever to tell the properties apart. The ones who use it will own the second half of the tournament, and they will set a sharper standard fo…
The World Cup arrived in North America this week, the first matches played on U.S. soil since 1994 and the largest edition of the tournament ever staged: 48 teams and 104 matches across five weeks. I…
