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Updated: 02:08 BST, 10 June 2026
The FIFA World Cup doesn't start until June 11, but brands like Chobani, Little Debbie and Lay's are already celebrating.
With the United States hosting games for the global sporting event, American brands have stepped up their patriotism, offering limited-edition promotions in honor of the 2026 World Cup.
Here are all the brands celebrating with new flavors, new packaging and even new ways to attend World Cup games.
Chobani
Consumers love Chobani Greek yogurt and creamers, and this year the brand has been tapped as the official nutrition partner of US Soccer.
Chobani's new 'feed the dream' campaign aims to support youth soccer and the US Men's National Team during the FIFA World Cup.
The brand is launching limited-edition packaging on its products, short films inspired by the athletes and a $5 million youth sports fund.
'Events like the FIFA Men's World Cup 2026 have the power to inspire an entire generation, and for that inspiration to translate into impact, it must be supported with real access and support at the community level, long-term,' wrote the Soccer Forward Foundation of Chobani's campaign.
Kellanova is the parent company behind brands like Cheez It, Pringles and Pop-Tarts
Cheez-It
You can't go wrong with a classic Cheez-It, but this year the brand kicked the patriotism up a notch with festive flag and star shapes.
The snack is still made with cheddar cheese, giving that iconic toasted, crunchy flavor adored by fans.
The brand also introduced a chili cheese dog flavor for a limited time. Described as 'nostalgic and excitingly bold,' this version combines the smokiness of chili with the creaminess of cheddar cheese.
Kraft Mac & Cheese
To celebrate the 2026 World Cup, Kraft has released a boxed macaroni and cheese with soccer-inspired noodle shapes like cute cleat shoes and goal posts.
The game-day boxes have the same iconic cheese recipe and will only be available for a limited time.
Pop-Tarts
Whether you're a Wild Berry or Smores person, Pop-Tart's new Star-Spangled Blueberry is a fun way to switch up this snack.
The pastry itself is a bright red hue, complimenting the blueberry-flavored filling. Each Pop-Tart is topped with white icing and red and blue sprinkles.
Town House
Town House is known for its simple yet buttery crackers. Now, the snack is releasing its Star Spangled Original Crackers now in the form of a flag-shape.
It's not reinventing the wheel, but it is just as reliable as you'd expect.
Rice Krispies Treats are available in flavors like chocolate homestyle, confetti cake and original
Rice Krispies Treats
It tastes exactly how you think it would: Rice Krispies Treats released a marshmallow treat dotted with red, white and blue sprinkles.
It's a timeless snack - and if you like the original, this one is definitely a win.
The brand also announced its Confetti Cake flavor hitting shelves this month, which is a colorful twist on the classic bar with colorful sprinkles, a vanilla-flavored drizzle and sweet cake flavor.
Pringles
Packaged in Pringles' infamous can, fans can snag the new Spicy Loaded Nachos flavor.
Every chip has a 'dynamic blend' of zesty jalapeno, rich cheddar cheese and a kick of savory spices. It's definitely hot in a jalapeno-adjacent way, but not overwhelming.
Pringles recently announced a collaboration with Hot Ones to bring three heat-loaded options to fans: Barbacoa, Rojo and Verde.
Quaker
Quaker is officially dubbed the Breakfast of the 2026 FIFA World Cup, meaning the brand has a few offerings for soccer fans, as a healthy and hearty option.
The brand is also running its 'You Could Win Every Day' sweepstakes and game, giving away over 1,600 prizes including tickets to a match. The promotion runs through June 24, 2026.
The 2026 FIFA World Cup is taking place across Canada, Mexico, and the United States, making it the first time the tournament is jointly hosted by three countries
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Little Debbie
Even Little Debbie is celebrating soccer with a rebrand of some of its most iconic treats.
The brand's new lineup includes Soccer Brownies topped with green icing to resemble a soccer field, and game-inspired designs stamped on top.
It's also offering Soccer S’mores Mini Muffins with mini chocolate chips and marshmallow-flavored bits baked inside.
Finally, there's Soccer Gingerbread Cookies, classic gingerbread cookies with game-themed packaging, and Soccer Mini Donuts.
Lay’s
As one of the World Cup's official sponsors, Lay's releasing globally inspired chip flavors in the US. There are 40 new flavors with this campaign, although most will be available internationally.
The US, specially, has three unique chips available for a limited time. That includes the Argentinian‑Style Steak with Chimichurri snack, which has a rich, steak-esque taste blended with cilantro, lemon, basil, bay, thyme, oregano, parsley and garlic.
Lay's Brazilian‑Style Garlic Sauce chip has a buttery garlic flavor, along with a lemony kick. The Wavy French Onion Soup flavor is exactly what it sounds like, with hints of cheddar cheese and herbs.
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Source: Dailymail.com
