The 2026 World Cup's crypto integration could redefine sports engagement, but sustainability beyond the event remains uncertain for investors. The post Crypto meets the pitch: how the 2026 World Cup is reshaping fan engagement and prediction markets appeared …
As the USMNT prepares for potential penalty shootouts on home soil, Kraken's World Cup sponsorship and $5.4 billion in prediction market volume signal crypto's deepening roots in global football. The…