Gianni Infantino has instructed FIFA's 211 member associations to approve his World Cup commercialization strategy by mid-September - or forfeit the possibility of nearly $7.5 billion in additional revenue.
The scheming FIFA president has dispatched a letter to the associations, stating: "Should you wish to proceed, this $10billion package will become available as of January 1, 2027, ushering in the next phase of our journey together. Should you wish to retain the status quo and reject this proposal we still have our planned expansion of the Forward programme (development money) of $2.7billion as previously presented."
Infantino has established a September 19 deadline for members to accept his proposal, which, he pledges, will deliver them $40 million for the 2027-30 FIFA cycle, beginning with a lump sum of $20 million in January 2027, as per The Mirror.
Infantino understands that many of the associations will be enticed by the additional funds, but his correspondence has triggered an angry reaction from UEFA.
In its most recent statement, UEFA declared: "We have learned of FIFA's deadline to associations to support their proposals or have the one-off payout offer withdrawn. This says everything you need to know about this plan.
"But having held discussions with many stakeholders across the game, UEFA knows there is significant and growing opposition to FIFA's scheme. FIFA cannot continue to use our sport to enrich themselves and their friends."
Aleksander Čeferin, the UEFA President, will chair a meeting of its 55 member nations on Wednesday amid mounting calls for a European boycott of the World Cup and Club World Cup should Infantino's proposal receive approval.
However, UEFA unity is far from assured, with the president of the Czech Republic's football association, David Trunda, already stating: "I can see the pragmatic benefits for Czech football from working in close co-operation with Gianni Infantino and his team.
To listen to the latest episode of 'All Out Soccer' - CLICK HERE
"Of course we need more details, but my personal point of view is that I can see the positive impact of FIFA's intentions."
Trunda's endorsement of the scheme — which would see a private company with ties to the extended family of U.S. President Donald Trump operate FIFA competitions — runs contrary to the majority of opinions expressed thus far. Meanwhile, the English Football Association remained characteristically cautious in their mildly critical response.
A statement read: "We were completely unaware of this proposal and have no substantive details, including what the proposition actually is, and what conditions are attached. Based on the limited information, we are deeply concerned about the lack of process and governance to get to this point, and the apparent substance and principles involved.
"When the proposal is shared in the full and transparent way now promised by FIFA, we will make our views clear, and comment further."
The Welsh response was equally non-committal, with a FAW statement reading: "The Football Association of Wales has not yet received any substantial details from FIFA concerning the reported proposals.
"Consequently, the FAW is concerned that such matters have become public prior to being shared with FIFA's Member Associations. We await receipt of FIFA's full proposal before commenting further on this matter."
Despite widespread opposition, spearheaded in England by Prime Minister Andy Burnham, sources close to Infantino indicate he remains absolutely determined to push the proposal through to a vote.
Now all eyes turn to whether UEFA will back up their strong rhetoric with equally decisive action.
Source: Alloutsoccer.com