Inside OLG’s Guinness World Record media play for the World Cup

With brands competing for attention during one of the world's biggest sporting events, OLG chose not to launch its FIFA World Cup campaign with a traditional advertising push.

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Balmoral Multicultural Marketing, BBDO Canada, Cossette Media, FIFA World Cup, Guinness World Records, Maxine Chapman, Momentum Worldwide Canada, OLG, We Are Social, Weber Shandwick Canada, WPP Media

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Source: Mediaincanada.com