In celebration of the 2026 FIFA World Cup arriving in Los Angeles, The West Hollywood Edition has partnered with Malibu-based vintage archive platform Organic Research Group, founded by Damian and Avigail Collins, to create an experience that brings together soccer, fashion and culture.

Through the end of July, hotel guests can explore a collection of rare and sought-after soccer memorabilia curated by Damian, alongside a dedicated vintage soccer shirt concierge service offering access to collectible jerseys sourced from around the world.

The selection includes pieces like the 1990 England World Cup home shirt, worn during England’s memorable run to the semifinals at the World Cup in Italy, and South Korea’s rare “Tiger Camo” jersey, known for its bold camouflage-style design. Other highlights include the 1994 U.S. national team shirt, from the year the U.S. hosted the World Cup, the red-and-white Croatia home shirt from the mid-2000s, and France’s 2011-12 away jersey inspired by classic French striped tops.

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Organic Research Group has also launched a pop-up shop inside the hotel’s spa, featuring an assortment of luxury sportswear-inspired fashion, accessories and collectibles from the Collins, whose clients have included Rihanna, Kim Kardashian and St. Vincent.

To further celebrate the World Cup, The West Hollywood Edition has introduced a Summer of Soccer package. The experience includes rooftop pool cabana access, dining credits across the hotel’s food and beverage venues, and transportation options, including airport transfers. Guests can also arrive at matches in a classic 1964 Chevrolet Impala lowrider, complete with hydraulics.

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Source: WWD