These are exciting times for soccer fans. The World Cup kicks off this week. Arsenal recently snared 16-year-old prodigy Jeremy Monga. And for fans who’d rather kick the ball around with a controller, EA Sports FC 26 just rolled out a new soccer-focused partnership with Visa.
Gamers can engage in squad building challenges with rewards that include the chance to participate in a Visa Live Event and play with legendary Mexico FC goalkeeper Jorge Campos, a Visa ambassador who also appears in its World Cup campaign.
EA Sports FC devotees—who spend 8 billion hours yearly playing the game, according to EA—will no doubt appreciate these limited-run features, which may also draw new gamers to the franchise.
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Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.
Source: Adweek
