Intrinsically, football is a universal game, which makes it so popular. But in keeping with the times, the supply chain is hardly resilient. Asia can't (yet) provide players. Africa doesn't have the consuming power to draw advertising. An ageing Europe will e…
Few spectacles bring home the state of globalisation as the football World Cup. Tomorrow's final between world ranking No. 1 Argentina and No. 2 Spain will be watched by about three-quarters of the w…