Chipotle's brand chief Fernando Machado tells Cannes Lions 2026 that boardroom pressure to adopt artificial intelligence for cost-cutting risks stripping brands of commercial differentiation, urging a return to strategic fundamentals. Hewarns that unchecked A…
Fernando Machado onstage during Creativity Has to Strike Back at Cannes Lions 2026. (Photo by Xavi Torrent/Getty Images for Cannes Lions) Speaking at the Cannes Lions International Festival of Creat…